A Unique Perspective on Marketing Research
You know your business. You know the competition. You have a good gut for how people will react to what you’re marketing. You have a vision for where you’re headed. But guts get flabby. Vision gets blurred. Metaphors get mixed.
What if you had someone from the outside who could talk with—more importantly, listen to—people whose perspectives enhance your decision-making:
• Current customers
• Lapsed customers
• Prospective customers
• Key informants and influencers
• The trade and other industry experts
• Outside creative thinkers whose perspectives you might otherwise overlook
What if you had someone who could integrate these perspectives into a story you could use to create more…
• Remarkable products
• Distinctive brands
• Compelling communications
• Attractive packaging
• Engaged customers
What if that person combined the mindset of a marketer, the analytical discipline of an attorney, the agility of an improvisational actor, and the edginess of a comedian—someone who understands that business and creative interests don’t have to be mutually exclusive?